You may have seen pictures of this incredible exhibit in other cities across Canada, but now Imagine Van Gogh is finally coming to Edmonton! The Edmonton EXPO Centre will be the temporary home for this extraordinary, immersive experience from July 6 to September 5, 2021.

A Unique Cultural Experience

In this exhibition, visitors of all ages discover a new way of reconnecting with the work of this great master. The very concept of Imagine Van Gogh is grandiose: visitors wander amongst giant projections of the artist’s paintings, swept away by every brushstroke, detail, painting medium and colour. Your senses will become fully awakened as you view these Van Gogh works of such spectacular beauty. Visitors will discover more than 200 of Van Gogh’s paintings, including his most famous works, painted between 1888 and 1890 in Provence, Arles and Auvers-sur-Oise.

This exhibition is the work of Annabelle Mauger and Julien Baron, who collaborated on the creation of immersive shows at Cathédrale d’images in Les Baux-de-Provence, using the concept of “Image Totale”conceived by Albert Plécy. For Imagine Van Gogh, they employed advanced techniques of multi-projection and immersive audio to add emotional depth to each image, allowing us to live and feel the creative energy of the esteemed artist.

In the event of a temporary exhibit closure due to public health orders, all tickets scheduled during the closure will be automatically rescheduled for when the exhibit reopens.

Imagine Van Gogh:

When: July 6 – September 26, 2021
Time: Scheduled entries
Where: Edmonton Expo Centre
Cost: Ticket prices start at $35.99 for children (4-15) and $39.99 for adults; See website for more details

Imagine Van Gogh The Original Immersive Exhibition in Image Totale© at the Edmonton EXPO Centre will not open on June 2nd as originally anticipated due to Alberta Health Services protocol in Stage 1.

The official opening date will be determined once the Government of Alberta officially announces a date for Stage 2. The anticipated date of Stage 2 is mid June and will be triggered 2 weeks after the threshold is reached. With this news and keeping in line with the Government of Alberta “Open for Summer Plan”, we anticipate the opening date for Imagine Van Gogh The Original Immersive Exhibition in Image Totale © at the Edmonton EXPO Centre to be July 6th, 2021. We continue to be committed to opening in Edmonton with an extended run of the exhibition!

For all guests with valid tickets, your tickets will automatically transition over to the new dates, once it is official that the Opening Date is July 6. Once the new dates are determined, you will receive your new tickets via email for the equivalent day-of-week and time slot you currently hold wherever possible, along with the option to exchange those tickets for another date if you are unable to attend your given time slot.

If you do not have a ticket yet, do not worry we will be opening up Ticket Sales on June 15th!

For further information on refunds, exchanges and other FAQs please visit

From all of us at the Imagine Van Gogh Team, the Edmonton EXPO Centre, and Showpass, thank you for your patience. Stay safe and we look forward to seeing you very soon!