New clothes, shiny pencil cases, and looking forward to meeting up with old and new friends: back to school is exciting, but it can also be nerve-wracking with the change in routine and all the new experiences! But when you know that you belong and you can be ‘Perfectly You’ just by being yourself, there’s so much to look forward to! Southcentre Mall is partnering with Wood’s Homes during this back-to-school season, offering more than the standard school supplies. The ‘Perfectly You’ campaign focuses on mental wellbeing, self-confidence, and acceptance, and the initiative will also include a fundraising component in support of Wood’s Homes.

Founded as an orphanage in 1914, Wood’s Homes is a nationally recognized children’s mental health centre that provides treatment and support for children, youth, and families with mental health needs. Wood’s Homes employs 500 staff and works on three large campuses in Calgary and in several neighbourhoods across the city. Many other towns and cities benefit from their services including Lethbridge, Strathmore, and Fort McMurray. Wood’s Homes facilitates a multitude of programs and services for 20,000 children and their families annually.

“Paying attention to mental health has never been more important – especially among our youth. We know that the earlier the intervention, the better the outcomes,” says Bjorn Johansson, CEO of Wood’s Homes. “Wood’s Homes is here to help in a variety of ways that set young people up for success. We are appreciative to Southcentre for recognizing this need and being a strong advocate of good mental health for everyone in this community.”

From mid-August to mid-September, volunteers from Wood’s Homes will be onsite at Southcentre on weekends to sell bespoke journals designed by local artists, Maya Corona and Yiting Hui. Sales from the journals will go directly to supporting Wood’s Homes’ programs and services. The journals will also be available for purchase at select mall retailers on weekdays during the campaign.

“We are delighted to be working with Wood’s Homes to promote the all-important meaning of being ‘perfectly you’,” says Alexandra Velosa, Marketing Manager, Southcentre Mall. “This is a wonderful opportunity to generate awareness about the mental health of youth in our community and we hope that Calgarians of all ages will be encouraged to embrace themselves for who they are as we enter this season of renewal and fresh starts. We believe everyone is unique and everyone should feel like they belong in their community.”

Southcentre Mall Back to School (Family Fun Calgary)

This fall, help your kids embrace who they are as you all get back to routine; give them the courage and resilience they need to grow and thrive this year! Southcentre’s ‘Perfectly You’ back-to-school campaign will also offer shoppers the opportunity to win gift cards to the mall for a fall shopping spree through Southcentre’s social media channels. Welcome back!

Southcentre Mall is one of Calgary’s favourite shopping destinations, connecting shoppers with the brands and experiences they love. Throughout the year, Southcentre frequently hosts special events. They promote a variety of community initiatives and actively provide shoppers with opportunities to support local businesses.

Southcentre Mall Back to School:

When: Mid-August to mid-September, 2022
Where: Southcentre Mall
Address: 100 Anderson Rd SE, Calgary, AB