Who are the women in your life?

International Women’s Day is on March 8, 2022, and it’s a day to celebrate and empower women and to champion gender equality. In honour of International Women’s Day, Southcentre Mall is launching a month-long campaign to recognize women and honour the Women in Need Society’s 30th anniversary, giving you the opportunity to learn more about how you can support women in your community and take a stand for equality.

The Women in Need Society (WINS) facilitates three main programs. ‘House to Home’ invites women to shop at no cost for the basics that provide peace of mind and make a house a home, from furniture to kitchenware to clothing. ‘Community Resource Hubs’ provides families with barrier-free access to essential programs, services, and resources that improve and support their well-being. This could be access to public computers, basic employment support, women’s groups, or parenting workshops. And lastly, ‘Employment Services’ offers training programs and work experience to enable individuals to find meaningful employment.

Beginning on March 8, 2022, Calgarians are invited to visit Southcentre Mall and donate to WINS in exchange for a potted plant. It’s symbolic of how the support that WINS provides for women ultimately allows them to grow and thrive. While you’re at the mall, explore a special Women’s Day-inspired art installation and participate in the 2022 Global International Women’s Day theme, #BreakTheBias, by posting photos on social media in a #BreakTheBias pose.

Southcentre Mall International Women's Day (Family Fun Calgary)

This special art installation will be located next to Sporting Life and will feature three unique double-sided backdrops representative of the three key pillars that WINS’ programs offer support for: basic needs, emotional support, and confidence and skill-building. Each backdrop will include information on the reverse about the corresponding WINS program that supports the associated pillar. The installation will both educate about the important work that WINS has been doing for the past 30 years and encourage Calgarians to actively participate in this year’s Women’s Day theme.

On select dates throughout the month of March, WINS volunteers will be at Southcentre to provide tropical plants in exchange for a minimum $5 donation. Visitors can pick up a plant on March 8, 2022, or from Friday to Sunday during March. The plants will also be available at the local store, Twisted Goods, from March 8 – 31, 2022. Just as plants need to be nurtured in order to thrive, so do the women that WINS serves. And the green theme also represents WINS’ commitment to environmental sustainability as they divert more than four million pounds of waste from landfills annually!

Southcentre Mall International Women's Day (Family Fun Calgary)

“Southcentre Mall is dedicated to empowering women and championing gender equality not only on International Women’s Day, but all year round,” says Alexandra Velosa, Marketing Manager, Southcentre Mall. “We proactively look for ways to support Calgary women wherever possible – whether that be celebrating local female artists, creating opportunities for female entrepreneurs or partnering with female-focused charities. We also believe that it is important to take action to dismantle gender bias, discrimination and stereotyping and we are proud to be partnering with WINS to bring awareness to how we as a community can do just that.”

This March, we can show our kids how to help create a better world, as easily as running errands. Head to Southcentre Mall and brighten your day with a plant while you support the valuable work of WINS.

“Just like that plant, every woman and girl deserves the right to grow strong and be proud,” says Karen Ramchuk, Executive Director at WINS.

Happy International Women’s Day!

Southcentre Mall International Women’s Day:

When: March 8, 2022, and all month long
Where: Southcentre Mall
Address: 100 Anderson Rd SE, Calgary, AB
Website: www.southcentremall.com