Victorias Secret Pink Logo

I was going to write today about the new Victoria’s Secret PINK
collection called Bright Young things that is designed for a marketed to young teens. But it looks as if the media backlash has caused VS to change their minds. I can’t find any mention of it on their website and any links from other articles go to the main page. Hmmm. Have thousands of angry voices risen up and caused a big bad corporation to think twice? Maybe.

Or maybe not. Looking at their Facebook page they say that there was never any intention of bringing out this collection:

“In response to questions we recently received, Victoria’s Secret PINK is a brand for college-aged women. Despite recent rumors, we have no plans to introduce a collection for younger women. “Bright Young Things” was a slogan used in conjunction with the college spring break tradition.”

The PINK line is filled with bright colors and styles that appeal to young women and teens. It was rumored that this collection would have sayings like “Feeling Lucky?”, “Call me”, “I Dare You” or “Wild” on the lace boyshorts or thongs. Do young girls need sayings like on their bums? Just in case Victoria’s Secret is just testing the waters, I will categorically say; “Not in my house, that’s for darn sure!”

So what gives? Did the internet go into a tizzy about nothing? Is this just another example of how we cannot trust everything we read online?

Here are some more links about the subject:

Huffington Post on Bright Young Things

SFGate – Clothing Retailers Push Lingerie on Teens

Business Insider: Victoria’s secret Teen Ads Rumor Has It: Victoria’s Secret

Mom-101 – Victoria’s Secret Underwear Goes After Younger Teens